I am Lennart Schoterman, a freelance
Creative // Art—Director from Amsterdam,
who makes brands the talk of the town.

I’m an independent Creative that helps brands get seen and shared.

Working in the space where creativity and strategy meet, I find relatable insights and a brand's natural role within them. Sometimes that becomes a campaign. Sometimes a PR stunt. Sometimes it's something else entirely.
But it should make a brand relatable.

Over the past 10+ years I've worked with brands like Mercedes-Benz, Heineken, Albert Heijn, Dutch Railways and the Dutch Government. Work that has been recognised at Cannes Lions, D&AD, Eurobest, ADCN and featured on media like Highsnobiety, ABC News, MSNBC, Adweek and Hypebeast.

I love to dedicate myself to projects that make the world a little better. So if you’re creating change, let's chat! 🌱 Tel: +31 6 30 88 31 72

LSC-profile

✼ Craft 

Creative Strategy

Concepting

Art Direction

 ✼ Credits
 

PUBLICATIONS

Highsnobiety, MSNBC, ABC News, Hypebeast, ELLE, FHM, Esquire, Trendhunter, Gizmodo, Adweek, Adage, Virgin Radio, Ouest France, Famous Campaigns, Design Taxi, W&V, 4Gamers, Reddit, The Drum, NOS, RTL Boulevard, SBS6, Qmusic, Veronica, Radio 538, Metro, NPO Radio 1, RTL Nieuws, Het Parool, AD & More

BRANDS

Mercedes, Heineken, Dutch State Lottery, Albert Heijn, Rijksoverheid, Aegon, ASML, Dutch Railways, Etos, GAMMA, Fonds Gehandicapten sport, Verkade, NOC*NSF, Karwei, Stichting Het Vergeten Kind, ClassicNL, Holland Marketing, Holland&Barret, Auping, KNVB, & More.

AWARDS

Cannes Lions, D&AD, Eurobest, The One Show, New York Festivals, Clio Awards, Epica, Dutch Creativity Awards, Creative Belgium Awards, Spin Awards, Cresta, AutoVizion, BOA Belgium, The Gerety Awards, Esprix, SAN, SJP, Youngdogs

FREELANCE CREATIVE

© 2026 — 2027

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