I am Lennart Schoterman, a freelance
Creative // Art—Director from Amsterdam,
who makes brands the talk of the town.

I help mission-driven brands become better storytellers through campaigns, activations, PR stunts and product innovation. Because I believe good stories inspire better choices.

Today, simply being ‘good’ isn’t good enough anymore. The stories of sustainability, equality and fairness have been told a million times. So, to avoid sounding like a broken record, we need new, exciting and eye-catching stories.

For the past decade, I’ve used my skills to help brands like Mercedes, Albert Heijn, Dutch Railways and the Dutch Government promote positive change and move people.

Creating change? 🌱 Let’s chat!

LSC-profile

✼ Craft 

Creative Strategy

Concepting

Art Direction

 ✼ Credits
 

PUBLICATIONS

Highsnobiety, MSNBC, ABC News, Hypebeast, ELLE, FHM, Esquire, Trendhunter, Gizmodo, Adweek, Adage, Virgin Radio, Ouest France, Famous Campaigns, Design Taxi, W&V, 4Gamers, Reddit, The Drum, NOS, RTL Boulevard, SBS6, Qmusic, Veronica, Radio 538, Metro, NPO Radio 1, RTL Nieuws, Het Parool, AD & More

BRANDS

Mercedes, Heineken, Dutch State Lottery, Albert Heijn, Rijksoverheid, Aegon, ASML, Dutch Railways, Etos, GAMMA, Fonds Gehandicapten sport, Verkade, NOC*NSF, Karwei, Stichting Het Vergeten Kind, ClassicNL, Holland Marketing, Holland&Barret, Auping, KNVB, & More.

AWARDS

Cannes Lions, D&AD, Eurobest, The One Show, New York Festivals, Clio Awards, Epica, Dutch Creativity Awards, Creative Belgium Awards, Spin Awards, Cresta, AutoVizion, BOA Belgium, The Gerety Awards, Esprix, SAN, SJP, Youngdogs

FREELANCE CREATIVE

© 2026 — 2027

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