I am Lennart Schoterman, a freelance
Creative // Art—Director from Amsterdam,
who makes brands the talk of the town.

I help mission-driven brands become better storytellers through campaigns, activations, PR stunts and product innovation. Because I believe good stories inspire better choices.

Today, simply being ‘good’ isn’t good enough anymore. The stories of sustainability, equality and fairness have been told a million times. So, to avoid sounding like a broken record, we need new, exciting and eye-catching stories.

For the past decade, I’ve used my skills thelp brands like Mercedes, Albert Heijn, Dutch Railways and the Dutch Government promote positive change and move people.

Creating change? 🌱 Let’s chat!

LSC-profile

✼ Craft 

Creative Strategy

Concepting

Art Direction

 ✼ Credits
 

PUBLICATIONS

Highsnobiety, MSNBC, ABC News, Hypebeast, ELLE, FHM, Esquire, Trendhunter, Gizmodo, Adweek, Adage, Virgin Radio, Ouest France, Famous Campaigns, Design Taxi, W&V, 4Gamers, Reddit, The Drum, NOS, RTL Boulevard, SBS6, Qmusic, Veronica, Radio 538, Metro, NPO Radio 1, RTL Nieuws, Het Parool, AD & More

BRANDS

Mercedes, Heineken, Dutch State Lottery, Albert Heijn, Rijksoverheid, Aegon, ASML, Dutch Railways, Etos, GAMMA, Fonds Gehandicapten sport, Verkade, NOC*NSF, Karwei, Stichting Het Vergeten Kind, ClassicNL, Holland Marketing, Holland&Barret, Auping, KNVB, & More.

AWARDS

Cannes Lions, D&AD, Eurobest, The One Show, New York Festivals, Clio Awards, Epica, Dutch Creativity Awards, Creative Belgium Awards, Spin Awards, Cresta, AutoVizion, BOA Belgium, The Gerety Awards, Esprix, SAN, SJP, Youngdogs

FREELANCE CREATIVE

© 2026 — 2027

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