The realistic campaign against domestic abuse.

✼ Project

It doesn't stop, until you act.

Campaigns against domestic abuse usually show the horror the victim is going through. While in reality, domestic abuse is much more hidden. You see a bruise, but it could just be clumsiness? Your neighbor doesn't greet you when her husband is close, but she could just be shy? You pick up on a screaming argument, but is that abuse? To create a campaign that could help bystanders act on their suspicions, we took a different approach. We went into their heads and showed the hundreds of relatable doubts they have that stop them from acting. With a nationwide campaign we showed all forms of abuse and all forms of doubts and answered it with different ways to act.

Credits

Client: Dutch Government
Agency: Publicis Amsterdam
CD: Mischa Schreuder, Ramon Stalenhoef
COPY: Richard Bushoff
ART: Lennart Schoterman
PROD: 25FPS
Film Director: Mike van Diem
OLV Director: Jamile van Wijngaarden

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