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Come Together
Since inventing the car, Mercedes-Benz has been fighting the wind. In wind tunnels, in Formula 1 and on the road. But now, they start working in partnership. In 2022, all Mercedes-Benz factories worldwide will obtain electricity only from renewable energy sources. An ambitious message like that needed an ambitious statement, so Mercedes did something that once you see it, can never be unseen. We stroke up an alliance with the wind and transformed a massive wind turbine into a gigantic Mercedes logo. To announce Mercedes and the wind joining forces.
CREDITS
Client: Mercedes-Benz Global
Agency: Publicis Emil
CCO: Bruno Bertelli, Andy Daley
Creative Directors: Mischa Schreuder, Eduardo Marques
Creatives: Lennart Schoterman, Richard Bushoff
Prod.Company: M.J.Z.
Director: Nicolai Fuglsig
Music: Sizzer Amsterdam
Creating an alliance
with an old enemy.
CASE STUDY
Publicis Emil
"A wind turbine becomes the Mercedes logo in the brand's cinematic sustainability spot."
MILLBOARD
Activation
The Millboard
We transformed a 70x120m wind turbine into the biggest Mercedes billboard you have ever seen; The Millboard. By adding a ring of light, we linked the iconic logo to sustainable energy and imprinted an image in people's minds that cannot be unseen whenever you spot a wind turbine.
HERO FILM
Director: Nicolai Fuglsig (MJZ) | Music: The Beatles - Come Together (Cover)
MAKING OF
Publicis Emil
120x70M
AN ICONIC STATEMENT
FOR AN ICONIC BRAND
VISIBLE AT 10 MILES
DISTANCE USING SPACE
CRAFT GRADE LIGHTING
6 NIGHTS PERIOD
OF ILLUMINATING
THE EVENING SKIES
OUTDOOR
