How Mercedes struck up an alliance with an old enemy.
✼ Project
Come Together
Since inventing the car, Mercedes-Benz has been fighting the wind. In wind tunnels, in Formula 1 and on the road. But now, they start working in partnership. In 2022, all Mercedes-Benz factories worldwide will obtain electricity only from renewable energy sources. An ambitious message like that needed an ambitious statement, so Mercedes did something that once you see it, can never be unseen. We stroke up an alliance with the wind and transformed a massive wind turbine into a gigantic Mercedes logo. To announce Mercedes and the wind joining forces.
Credits
Client: Mercedes-Benz
Agency: Publicis Emil
CCO: Bruno Bertelli, Andy Daley
CD: Mischa Schreuder
COPY: Richard Bushoff
ART: Lennart Schoterman
PROD: MJZ Film
Director: Nicolai Fuglsig
Music: Sizzer Ams
✼ Casefilm
✼ Activation
The Millboard
We transformed a 70x120m wind turbine into the biggest Mercedes billboard you have ever seen; The Millboard. By adding a ring of light, we linked the iconic logo to sustainable energy and imprinted an image in people's minds that cannot be unseen whenever you spot a wind turbine.
✼ Commercial
✼ Info
120 x 70 M
An iconic statement,
for an iconic brand.
Visible at 10 miles
distance, using space
craft grade lighting.
6 Nights period
of illuminating the
evening skies.
✼ Making Of
FREELANCE CREATIVE
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