Dutch Government | Domestic Violence

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It doesn't stop, until you act.

Campaigns against domestic abuse usually show the horror the victim is going through. While in reality, domestic abuse is much more hidden. You see a bruise, but it could just be clumsiness? Your neighbor doesn't greet you when her husband is close, but she could just be shy? You pick up on a screaming argument, but is that abuse? To create a campaign that could help bystanders act on their suspicions, we took a different approach. We went into their heads and showed the hundreds of relatable doubts they have that stop them from acting. With a nationwide campaign we showed all forms of abuse and all forms of doubts and answered it with different ways to act.

CREDITS

Client: Dutch Government
Agency: Publicis Amsterdam
Creative Directors: Mischa Schreuder, Ramon Stalenhoef
Creatives: Lennart Schoterman, Richard Bushoff
Prod.Company: 25FPS
Film Director: Mike van Diem
OLV Director: Jamile van Wijngaarden
Post: Storm Post Production