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The Silent Night Guard
The holidays. The most wonderful time of the year.. for burglars. Because when most people leave home to visit family, burglars make their move. So it’s not surprising that the chance of a burglary is up to 90% higher during the holidays. For Aegon, a Dutch insurer, we came up with an idea inspired by the iconic scenes of Home Alone...
CREDITS
Client: Aegon Nederland
Agency: TBWA\Neboko
CCO: Darre van Dijk
Creative Director: Sander Volleman
Creatives: Lennart Schoterman, Richard Bushoff
PR: Manon van den Brand
The podcast that
scares off burglars.
CASE STUDY
TBWA\Neboko
"A brilliant example of
Home Alone in real life."
PODCAST
TBWA\Neboko
The Podcast
Introducing the Silent Night Guard. A 5-hour podcast of a Christmas dinner that scares off burglars during Christmas. And fills your home with the sound of a Christmas dinner while you’re away. The podcast includes familiar Christmas topics like arguments at the table, cheating during a game of Monopoly, or reacting over enthusiastically to the gift you didn’t want to receive. All Christmas clichés and sounds make their appearance and scare burglars away. Turning the silent night into a safe night. Listen the full podcast here.
PHOTOGRAPHY
IN THE NEWS
PR: Manon van den Brand
