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The Silent Night Guard

The holidays. The most wonderful time of the year.. for burglars. Because when most people leave home to visit family, burglars make their move. So it’s not surprising that the chance of a burglary is up to 90% higher during the holidays. For Aegon, a Dutch insurer, we came up with an idea inspired by the iconic scenes of Home Alone...

CREDITS

Client: Aegon Nederland
Agency: TBWA\Neboko
CCO: Darre van Dijk
Creative Director: Sander Volleman
Creatives: Lennart Schoterman, Richard Bushoff
PR: Manon van den Brand

The podcast that
scares off burglars.

CASE STUDY

TBWA\Neboko

A brilliant example of
Home Alone in real life.

PODCAST

TBWA\Neboko

The Podcast

Introducing the Silent Night Guard. A 5-hour podcast of a Christmas dinner that scares off burglars during Christmas. And fills your home with the sound of a Christmas dinner while you’re away. The podcast includes familiar Christmas topics like arguments at the table, cheating during a game of Monopoly, or reacting over enthusiastically to the gift you didn’t want to receive. All Christmas clichés and sounds make their appearance and scare burglars away. Turning the silent night into a safe night. Listen the full podcast here.

PHOTOGRAPHY

IN THE NEWS

PR: Manon van den Brand

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Get in touch.

Email: Lennart.Schoterman@gmail.com      Telephone: +31 6 30 88 31 72      Socials: LinkedIn | Instagram