Redefining what 'being disabled' truly means.

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✼ Project

We're not disabled.

In the Netherlands there's 1.7 million people living with a disability. For these people, playing sports is not a given. Not because there are disabled, but because they are being disabled. Having no access to the necessary resources, like getting a sport prothesis or having special facilities at their sports club. We wanted people to see their true disability, with a campaign that doesn't portray them as helpless. Because these are incredible athletes, who sadly often cannot proof it.

Credits

Client: Fonds Gehandicaptensport
Agency: TBWA\Neboko
CD: Erik Falke, Dennis Baars
COPY: Richard Bushoff
ART: Lennart Schoterman
PROD: Czar Amsterdam
Director: Philip De Iongh
Music: Amp.Amsterdam
Post: Ambassadors
Photog: Chris&Marjan

✼ Commercial

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✼ Outdoor

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FREELANCE CREATIVE

© 2026 — 2027

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