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We're Not Disabled.
In the Netherlands there's 1.7 million people living with a disability. For these people, playing sports is not a given. Not because there are disabled, but because they are being disabled. Having no access to the necessary resources, like getting a sport prothesis or having special facilities at their sports club. We wanted people to see their true disability, with a campaign that doesn't portray them as helpless. Because these are incredible athletes, who sadly often cannot proof it.
CREDITS
Client: Fonds Gehandicaptensport
Agency: TBWA\Neboko
Creative Director: Erik Falke, Dennis Baars
Creatives: Lennart Schoterman, Richard Bushoff
Prod.Company: Czar Amsterdam
Director: Philip de Iongh
Sound: Amp.Amsterdam
Post: Ambassadors
Photography: Chris&Marjan
Redefining what 'being disabled' truly means.
HERO FILM
Director: Philip de Iongh (Czar Amsterdam)
ZIGGO DOME
TBWA\Neboko
OUTDOOR
Photography: Chris& Marjan
